Summary Of Compelling Reasons for Switching to “Green” Alternative Energy Due to the Hidden Costs of Not Switching, Especially in the Long Term

1. INTRODUCTION
   While many consumers and governmental officials are concerned about the environment, and desire to go "green" no matter what the cost or inconvenience, many people and decision makers care primarily about the monetary cost of energy. This is seen when energy companies seek rate hikes, for example, or when consumers complaint about increased costs of gasoline at the pump. People want cheap utility bills, cheap gasoline, and cheap cars. ^{(Chua, 2008)}